Our creation cycle (originally developed for the demands of motorsport) treats design, analysis, development, testing and prototyping as a single integrated element. We run everything in a continuous loop so we can see which solutions perform best and prove early if a concept works, saving time and budget. Our learnings are then fed back into our analysis tools, so we can build on what we’ve achieved.


We look outside the immediate need to fix the specification. This is an iterative process, working with our customer to find a balance between what needs to be achieved and what additionally could be delivered. Throughout the design phase we constantly refine our models and simulation of outcomes.


Our analysis is a combination of computer modelling and our interpretations from knowledge and experience gained from past projects. We assess whether the solutions we suggest are viable and how they can be made more efficient, both in terms of lightness, use of materials and in turn costs.


We commence prototyping early in the process to combine physical creation with digital design. The critical prototype components are manufactured in house, commencing with ‘mule’ prototypes to assess which options perform best in the real world then progressively refining as we move further towards completion.


No matter how comprehensive digital models and simulations are, there is no substitute for physical components. We start physical testing in parallel with our design process so we can identify early whether a solution is going to work in the real world before we select the best options and continue to refine.